London Cardinals Toastmasters

Feature

Public Relations

Speech objectives

1. The public relations speech (timed at 5-7 minutes)

• Prepare a talk that will build goodwill for your organisation by supplying useful information of interest to the audience
• Favourably influence the audience by the skillful and friendly delivery of your talk

2. Resources for goodwill (timed at 8-10 minutes)

• Research the operation and benefits of an organisation or company
• Prepare a talk designed to build goodwill toward it by presenting factual information
• Analyse the common interests of your audience and focus your presentation on those interests
• Effectively use at least one visual aid to enhance the audience’s understanding

3. The persuasive approach (timed at 8-10 minutes)

• Direct a persuasive appeal to the audience’s self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous
• Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques

4. Speaking under fire (timed at 6-8 minutes (speech), 8-10 minutes (question period)

• Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue
• Conduct a question and answer period on the speech subject

5. The media speech (timed at 8 minutes + or - 30 seconds)

• Write a speech script on behalf of a social cause
• Using the script, present the speech to persuade a general television audience
• Note: This project has special requirements to simulate a television broadcast. Make arrangements in advance for the proper equipment. If at all possible, a club might arrange for their members to witness an actual studio production as a helpful preparation for this project