London Cardinals Toastmasters

Feature

The Professional Speaker

Speech objectives

1. The keynote address (timed at 15-20 minutes or longer if club programme allows)

• Identify the basic differences between keynote speeches and other kinds of speeches
• Learn how to evaluate audience feeling and establish emotional rapport
• Learn and use the professional techniques necessary for the a successful keynote presentation
• Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own

2. Speaking to entertain (timed 15-20 minutes or longer if club programme allows)

• Entertain the audience through the use of humour drawn from personal experience and from other material that you have personalised
• Deliver the speech in a way that makes the humour effective
• Establish personal rapport with your audience for maximum impact

3. The sales training speech (timed at 15-20 minutes or longer if club programme allows)

• Tell a sales audience how to sell a product by using a planned presentation
• Inform a sales training audience about the human experience of the buyer-seller relationship
• Use entertaining stories and dynamic examples of sales situations
• Inspire salespeople to want to succeed in selling

4. The professional seminar (timed at 20-40 minutes)

• Plan and present a seminar with specific learning objectives
• Relate to the audience by using a seminar presentation style
• Use seminar presentation techniques to promote group participation, learning and personal growth

5. The motivational speech (timed 15-20 minutes or longer if club programme allows)

• Understand the concept and nature of motivational speaking
• Apply a four-step motivational method with the purpose of persuading and inspiring
• Deliver a motivational speech to persuade an audience to emotionally commit to an action